Even if you aren’t a cook yourself, you know what a recipe is, and what it’s used for. Webster’s defines a recipe as “a set of instructions for making something from various ingredients; a formula or procedure for doing or attaining something.” Two and a half months after its publication, Scott Belsky’s book, Making Ideas [...]
Tagged becoming a thought leader, finishing your book, Making Ideas Happen, Scott BelskyWriting a book remains the best way to drive business and build your personal brand, establishing you as an expert in your field. But why? Here are a 7 major conclusions about you that your clients, co-workers, customers, prospects, and potential employers are likely to draw from your book: You know your topic. A published [...]
Tagged benefits of writing a book, branding benefits of writing a book, Why write a book?Sharing your commitment to write a thought leadership book is one of the most important first steps you should take. Sharing your commitment write a book ensures its completion and paves the way for its success. Here are 7 reasons to share your intention to write a thought leadership book: Support. Sharing your intention with [...]
Tagged business planning, sharing your commitment to write a bookIndividuals and subject area experts interested in establishing thought leadership through a published book might enjoy checking out Conor Neills’ recent blog post, What Makes an Expert Different? This is one of the most concise and useful discussions of the elements of expert status I’ve ever seen. Conor Neills is professor at IESE Business School [...]
Tagged Conor Neills, What Makes an Expert Different?Writing a nonfiction book is the proven way to build your business by attracting new prospects, pre-selling your competence, opening doors to new product and service opportunities, while differentiating yourself from your competition. (Mitchell Levy’s 42 Rules for Driving Success with Books for details and examples.) However, you have to write the right book! Here [...]
Tagged questions to ask before writing, writing a nonfiction book to build your business, writing the right bookThe easiest way to get started a thought leadership book that will drive business and career success is to ask a deceptively simple question: What does my most profitable customer segment need to know to solve their problems and achieve their goals? Asking what your most profitable customers and prospect needs to know achieves several [...]
Tagged become a thought leader in your field, getting started, writing a bookAlthough the rewards of writing a book have been extensively documented in books like Mitchell Levy’s 42 Rules of Driving Business with Books, the underlying habits needed for writing success and author thought leadership are not as widely known. The big idea The starting point is very simple, and beautifully described in books like Jack [...]
Tagged author thought leadership, driving business with books, habits of writing success, Roger C. Parker, writingUltimately, an author platform is more important than your ability to write a book, do your job, or satisfy your clients! Quality is no longer enough to guarantee success. Today, competence is assumed. More important, there is competition everywhere, as close as the nearest online search engine. To control your destiny, you need a practical [...]
Tagged author platforms, Creating an author platform, Roger C. ParkerWill 2010 be the year you decide to write a book to build your brand and establish yourself as the “go to” expert in your field? Now is the time to begin planning for your debut as a published author. The benefits of writing a book in 2010 The benefits of writing a book continue [...]
Tagged Getting published in 2010, Published & Profitable, Roger C. Parker, writing a book in 2010From the start, I’ve been enthusiastic about the time savings and sheer practicality of Laura Lowell’s 42 Rules approach to writing a book that brands you and your firm as experts in your field. The 42 Rules concept, reflected in titles like Laura Lowell’s 42 Rules of Marketing and Mitchell Levy’s 42 Rules of Driving [...]
Tagged Planning your 42 Rules book, Reader change, table of contents