Author Thought Leadership

5 questions to ask before writing and publishing a book to drive your business success and build your personal brand

Writing and publishing books allows coaches and consultants to be more selective so they can choose only the best clients

Ideas and tips for leveraging your first book to greater marketing branding and visibility plus new profit ideas.

Tips for authors looking for ways to leverage published books to greater profits & online search engine visibility

Self-imposed deadlines are the key to writing a thought leadership book; deadlines overcome the perfectionism and fear of failure that frequently originates in a fear of failure to live up to our own standards.

Even if you aren’t a cook yourself, you know what a recipe is, and what it’s used for. Webster’s defines a recipe as “a set of instructions for making something from various ingredients; a formula or procedure for doing or attaining something.” Two and a half months after its publication, Scott Belsky’s book, Making Ideas [...]

Writing a book remains the best way to drive business and build your personal brand, establishing you as an expert in your field. But why? Here are a 7 major conclusions about you that your clients, co-workers, customers, prospects, and potential employers are likely to draw from your book: You know your topic. A published [...]

Sharing your commitment to write a thought leadership book is one of the most important first steps you should take. Sharing your commitment write a book ensures its completion and paves the way for its success. Here are 7 reasons to share your intention to write a thought leadership book: Support. Sharing your intention with [...]

Individuals and subject area experts interested in establishing thought leadership through a published book might enjoy checking out Conor Neills’ recent blog post, What Makes an Expert Different? This is one of the most concise and useful discussions of the elements of expert status I’ve ever seen. Conor Neills is professor at IESE Business School [...]

Writing a nonfiction book is the proven way to build your business by attracting new prospects, pre-selling your competence, opening doors to new product and service opportunities, while differentiating yourself from your competition. (Mitchell Levy’s 42 Rules for Driving Success with Books for details and examples.) However, you have to write the right book! Here [...]