The easiest way to get started a thought leadership book that will drive business and career success is to ask a deceptively simple question: What does my most profitable customer segment need to know to solve their problems and achieve their goals? Asking what your most profitable customers and prospect needs to know achieves several [...]
Although the rewards of writing a book have been extensively documented in books like Mitchell Levy’s 42 Rules of Driving Business with Books, the underlying habits needed for writing success and author thought leadership are not as widely known. The big idea The starting point is very simple, and beautifully described in books like Jack [...]
Ultimately, an author platform is more important than your ability to write a book, do your job, or satisfy your clients! Quality is no longer enough to guarantee success. Today, competence is assumed. More important, there is competition everywhere, as close as the nearest online search engine. To control your destiny, you need a practical [...]
Will 2010 be the year you decide to write a book to build your brand and establish yourself as the “go to” expert in your field? Now is the time to begin planning for your debut as a published author. The benefits of writing a book in 2010 The benefits of writing a book continue [...]
From the start, I’ve been enthusiastic about the time savings and sheer practicality of Laura Lowell’s 42 Rules approach to writing a book that brands you and your firm as experts in your field. The 42 Rules concept, reflected in titles like Laura Lowell’s 42 Rules of Marketing and Mitchell Levy’s 42 Rules of Driving [...]
