Most viewers believe American Idol is a singing competition,but in reality, it is a branding competition and valuable lessons can be learned here.
Tagged american idol, crystal bowersox, liz goodgold, michael lynche, personal branding, simon cowellIndividuals and subject area experts interested in establishing thought leadership through a published book might enjoy checking out Conor Neills’ recent blog post, What Makes an Expert Different? This is one of the most concise and useful discussions of the elements of expert status I’ve ever seen. Conor Neills is professor at IESE Business School [...]
Tagged Conor Neills, What Makes an Expert Different?Writing a nonfiction book is the proven way to build your business by attracting new prospects, pre-selling your competence, opening doors to new product and service opportunities, while differentiating yourself from your competition. (Mitchell Levy’s 42 Rules for Driving Success with Books for details and examples.) However, you have to write the right book! Here [...]
Tagged questions to ask before writing, writing a nonfiction book to build your business, writing the right bookUltimately, an author platform is more important than your ability to write a book, do your job, or satisfy your clients! Quality is no longer enough to guarantee success. Today, competence is assumed. More important, there is competition everywhere, as close as the nearest online search engine. To control your destiny, you need a practical [...]
Tagged author platforms, Creating an author platform, Roger C. ParkerFrom the start, I’ve been enthusiastic about the time savings and sheer practicality of Laura Lowell’s 42 Rules approach to writing a book that brands you and your firm as experts in your field. The 42 Rules concept, reflected in titles like Laura Lowell’s 42 Rules of Marketing and Mitchell Levy’s 42 Rules of Driving [...]
Tagged Planning your 42 Rules book, Reader change, table of contentsWe ran a webinar surrounding the book “Collaboration 2.0″ written by David Coleman and Stewart Levine. The price was $99 until two days prior and $125 from then on. We had 35 folks attend and every participant received a free copy of the book. The authors had a chance to make some money, but more [...]
Tagged books and activities, webinarI conducted a teleseminar today with Dan Janal. He and I sent a blast out to our lists two-days ago and we had 60ish people there. It was amazing. Some of my old contacts were awakened and some of Dan’s were amazed to hear my POV. It reminded me that the old stuff still works. [...]
Tagged autoresponder, awareness, POV