Author Thought Leadership

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5 questions to ask before writing and publishing a book to drive your business success and build your personal brand

Tips for authors looking for ways to leverage published books to greater profits & online search engine visibility

Self-imposed deadlines are the key to writing a thought leadership book; deadlines overcome the perfectionism and fear of failure that frequently originates in a fear of failure to live up to our own standards.

It’s possible to be both, but if you could only choose one – would you rather be a thought or traffic leader?

Mel Gibson has caused a brand implosion and may never recover his bankability. Learn what you can do to preserve and protect your brand.

Even if you aren’t a cook yourself, you know what a recipe is, and what it’s used for. Webster’s defines a recipe as “a set of instructions for making something from various ingredients; a formula or procedure for doing or attaining something.” Two and a half months after its publication, Scott Belsky’s book, Making Ideas [...]

Most viewers believe American Idol is a singing competition,but in reality, it is a branding competition and valuable lessons can be learned here.

Individuals and subject area experts interested in establishing thought leadership through a published book might enjoy checking out Conor Neills’ recent blog post, What Makes an Expert Different? This is one of the most concise and useful discussions of the elements of expert status I’ve ever seen. Conor Neills is professor at IESE Business School [...]

Writing a nonfiction book is the proven way to build your business by attracting new prospects, pre-selling your competence, opening doors to new product and service opportunities, while differentiating yourself from your competition. (Mitchell Levy’s 42 Rules for Driving Success with Books for details and examples.) However, you have to write the right book! Here [...]