Ultimately, an author platform is more important than your ability to write a book, do your job, or satisfy your clients!
Quality is no longer enough to guarantee success. Today, competence is assumed. More important, there is competition everywhere, as close as the nearest online search engine.
To control your destiny, you need a practical way to [...]
From the start, I’ve been enthusiastic about the time savings and sheer practicality of Laura Lowell’s 42 Rules approach to writing a book that brands you and your firm as experts in your field.
The 42 Rules concept, reflected in titles like Laura Lowell’s 42 Rules of Marketing and Mitchell Levy’s 42 Rules of Driving [...]
We ran a webinar surrounding the book “Collaboration 2.0″ written by David Coleman and Stewart Levine. The price was $99 until two days prior and $125 from then on. We had 35 folks attend and every participant received a free copy of the book.
The authors had a chance to make some money, but more importantly [...]
I conducted a teleseminar today with Dan Janal. He and I sent a blast out to our lists two-days ago and we had 60ish people there. It was amazing. Some of my old contacts were awakened and some of Dan’s were amazed to hear my POV.
It reminded me that the old stuff still works. Getting [...]