<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Author Thought Leadership &#187; Marketing</title>
	<atom:link href="http://authorthoughtleadership.com/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://authorthoughtleadership.com</link>
	<description>Building Your Credibility through Authoring Books</description>
	<lastBuildDate>Fri, 26 Aug 2011 20:28:01 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>A blog post can be short</title>
		<link>http://authorthoughtleadership.com/a-blog-post-can-be-short/</link>
		<comments>http://authorthoughtleadership.com/a-blog-post-can-be-short/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 20:28:01 +0000</pubDate>
		<dc:creator>Happy About</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planning Tips]]></category>
		<category><![CDATA[Promotional Tips]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[good content]]></category>

		<guid isPermaLink="false">http://authorthoughtleadership.com/?p=304</guid>
		<description><![CDATA[Blog frequently and often!]]></description>
		<wfw:commentRss>http://authorthoughtleadership.com/a-blog-post-can-be-short/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to write a book to build your personal brand</title>
		<link>http://authorthoughtleadership.com/how-to-write-a-book-to-build-your-personal-brand/</link>
		<comments>http://authorthoughtleadership.com/how-to-write-a-book-to-build-your-personal-brand/#comments</comments>
		<pubDate>Sat, 01 Jan 2011 18:33:54 +0000</pubDate>
		<dc:creator>rogerparker</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planning Tips]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[brand-building books]]></category>
		<category><![CDATA[driving success with books]]></category>
		<category><![CDATA[getting published in 2011]]></category>
		<category><![CDATA[Roger C. Parker]]></category>
		<category><![CDATA[writing a book]]></category>

		<guid isPermaLink="false">http://authorthoughtleadership.com/?p=288</guid>
		<description><![CDATA[5 questions to ask before writing and publishing a book to drive your business success and build your personal brand]]></description>
		<wfw:commentRss>http://authorthoughtleadership.com/how-to-write-a-book-to-build-your-personal-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leveraging your book to greater profits &amp; visibility &#8211; Part 1</title>
		<link>http://authorthoughtleadership.com/leveraging-your-book-to-greater-profits-visibility-part-1/</link>
		<comments>http://authorthoughtleadership.com/leveraging-your-book-to-greater-profits-visibility-part-1/#comments</comments>
		<pubDate>Thu, 28 Oct 2010 07:49:28 +0000</pubDate>
		<dc:creator>rogerparker</dc:creator>
				<category><![CDATA[Book News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking/BizDev]]></category>
		<category><![CDATA[Profit Tips]]></category>
		<category><![CDATA[attracting SEO traffic]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[content ideas]]></category>
		<category><![CDATA[ideas for blog and Twitter content]]></category>
		<category><![CDATA[podcast and video content ideas]]></category>
		<category><![CDATA[sell more books]]></category>

		<guid isPermaLink="false">http://authorthoughtleadership.com/?p=187</guid>
		<description><![CDATA[Tips for authors looking for ways to leverage published books to greater profits &#38; online search engine visibility]]></description>
		<wfw:commentRss>http://authorthoughtleadership.com/leveraging-your-book-to-greater-profits-visibility-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why self-imposed deadlines are the key to writing a book</title>
		<link>http://authorthoughtleadership.com/why-self-imposed-deadlines-are-the-key-to-writing-a-book/</link>
		<comments>http://authorthoughtleadership.com/why-self-imposed-deadlines-are-the-key-to-writing-a-book/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 07:04:34 +0000</pubDate>
		<dc:creator>rogerparker</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[author thought leadership]]></category>
		<category><![CDATA[Importance of deadlines]]></category>
		<category><![CDATA[Jay Berkowitz]]></category>
		<category><![CDATA[Ten Golden Rules of Internet Marketing Success]]></category>
		<category><![CDATA[time management for authors]]></category>
		<category><![CDATA[writing tips for authors]]></category>

		<guid isPermaLink="false">http://authorthoughtleadership.com/?p=225</guid>
		<description><![CDATA[Self-imposed deadlines are the key to writing a thought leadership book; deadlines overcome the perfectionism and fear of failure that frequently originates in a fear of failure to live up to our own standards. ]]></description>
		<wfw:commentRss>http://authorthoughtleadership.com/why-self-imposed-deadlines-are-the-key-to-writing-a-book/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When it Comes to Social Media, Are You a Thought or Traffic Leader?</title>
		<link>http://authorthoughtleadership.com/when-it-comes-to-social-media-are-you-a-thought-or-traffic-leader/</link>
		<comments>http://authorthoughtleadership.com/when-it-comes-to-social-media-are-you-a-thought-or-traffic-leader/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 21:57:01 +0000</pubDate>
		<dc:creator>tracivanover</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://authorthoughtleadership.com/?p=217</guid>
		<description><![CDATA[It's possible to be both, but if you could only choose one - would you rather be a thought or traffic leader?
]]></description>
		<wfw:commentRss>http://authorthoughtleadership.com/when-it-comes-to-social-media-are-you-a-thought-or-traffic-leader/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 Steps to Avoiding a Brand Implosion™</title>
		<link>http://authorthoughtleadership.com/4-steps-to-avoiding-a-brand-implosion%e2%84%a2/</link>
		<comments>http://authorthoughtleadership.com/4-steps-to-avoiding-a-brand-implosion%e2%84%a2/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 09:16:40 +0000</pubDate>
		<dc:creator>lizgoodgold</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotional Tips]]></category>
		<category><![CDATA[brand implosion]]></category>
		<category><![CDATA[brand protection]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[liz goodgold]]></category>
		<category><![CDATA[Mel Gibson]]></category>

		<guid isPermaLink="false">http://authorthoughtleadership.com/?p=209</guid>
		<description><![CDATA[Mel Gibson has caused a brand implosion and may never recover his bankability. Learn what you can do to preserve and protect your brand. ]]></description>
		<wfw:commentRss>http://authorthoughtleadership.com/4-steps-to-avoiding-a-brand-implosion%e2%84%a2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making Ideas Happen: A Recipe for Success and Profitability</title>
		<link>http://authorthoughtleadership.com/making-ideas-happen-a-recipe-for-success-and-profitability/</link>
		<comments>http://authorthoughtleadership.com/making-ideas-happen-a-recipe-for-success-and-profitability/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 09:16:07 +0000</pubDate>
		<dc:creator>rogerparker</dc:creator>
				<category><![CDATA[Book News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[becoming a thought leader]]></category>
		<category><![CDATA[finishing your book]]></category>
		<category><![CDATA[Making Ideas Happen]]></category>
		<category><![CDATA[Scott Belsky]]></category>

		<guid isPermaLink="false">http://authorthoughtleadership.com/?p=202</guid>
		<description><![CDATA[Even if you aren’t a cook yourself, you know what a recipe is, and what it’s used for. Webster’s defines a recipe as “a set of instructions for making something from various ingredients; a formula or procedure for doing or attaining something.” Two and a half months after its publication, Scott Belsky’s book, Making Ideas [...]]]></description>
		<wfw:commentRss>http://authorthoughtleadership.com/making-ideas-happen-a-recipe-for-success-and-profitability/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding Secrets You can Learn from American Idol</title>
		<link>http://authorthoughtleadership.com/branding-secrets-you-can-learn-from-american-idol/</link>
		<comments>http://authorthoughtleadership.com/branding-secrets-you-can-learn-from-american-idol/#comments</comments>
		<pubDate>Wed, 19 May 2010 07:27:22 +0000</pubDate>
		<dc:creator>lizgoodgold</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[american idol]]></category>
		<category><![CDATA[crystal bowersox]]></category>
		<category><![CDATA[liz goodgold]]></category>
		<category><![CDATA[michael lynche]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[simon cowell]]></category>

		<guid isPermaLink="false">http://authorthoughtleadership.com/?p=194</guid>
		<description><![CDATA[Most viewers believe American Idol is a singing competition,but in reality, it is a branding competition and valuable lessons can be learned here. ]]></description>
		<wfw:commentRss>http://authorthoughtleadership.com/branding-secrets-you-can-learn-from-american-idol/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reflections: What Makes an Expert Different?</title>
		<link>http://authorthoughtleadership.com/reflections-what-makes-an-expert-different/</link>
		<comments>http://authorthoughtleadership.com/reflections-what-makes-an-expert-different/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 16:32:33 +0000</pubDate>
		<dc:creator>rogerparker</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking/BizDev]]></category>
		<category><![CDATA[Conor Neills]]></category>
		<category><![CDATA[What Makes an Expert Different?]]></category>

		<guid isPermaLink="false">http://authorthoughtleadership.com/?p=182</guid>
		<description><![CDATA[Individuals and subject area experts interested in establishing thought leadership through a published book might enjoy checking out Conor Neills&#8217; recent blog post, What Makes an Expert Different? This is one of the most concise and useful discussions of the elements of expert status I&#8217;ve ever seen. Conor Neills is professor at IESE Business School [...]]]></description>
		<wfw:commentRss>http://authorthoughtleadership.com/reflections-what-makes-an-expert-different/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 questions to ask before writing a nonfiction book to drive your success</title>
		<link>http://authorthoughtleadership.com/7-questions-to-ask-before-writing-a-nonfiction-book-to-drive-your-success/</link>
		<comments>http://authorthoughtleadership.com/7-questions-to-ask-before-writing-a-nonfiction-book-to-drive-your-success/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 19:43:58 +0000</pubDate>
		<dc:creator>rogerparker</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planning Tips]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[questions to ask before writing]]></category>
		<category><![CDATA[writing a nonfiction book to build your business]]></category>
		<category><![CDATA[writing the right book]]></category>

		<guid isPermaLink="false">http://authorthoughtleadership.com/?p=172</guid>
		<description><![CDATA[Writing a nonfiction book is the proven way to build your business by attracting new prospects, pre-selling your competence, opening doors to new product and service opportunities, while differentiating yourself from your competition. (Mitchell Levy&#8217;s 42 Rules for Driving Success with Books for details and examples.) However, you have to write the right book! Here [...]]]></description>
		<wfw:commentRss>http://authorthoughtleadership.com/7-questions-to-ask-before-writing-a-nonfiction-book-to-drive-your-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

