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	<title>Author Thought Leadership &#187; Marketing</title>
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	<link>http://authorthoughtleadership.com</link>
	<description>Building Your Credibility through Authoring Books</description>
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		<title>Branding Secrets You can Learn from American Idol</title>
		<link>http://authorthoughtleadership.com/branding-secrets-you-can-learn-from-american-idol/</link>
		<comments>http://authorthoughtleadership.com/branding-secrets-you-can-learn-from-american-idol/#comments</comments>
		<pubDate>Wed, 19 May 2010 07:27:22 +0000</pubDate>
		<dc:creator>lizgoodgold</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[american idol]]></category>
		<category><![CDATA[crystal bowersox]]></category>
		<category><![CDATA[liz goodgold]]></category>
		<category><![CDATA[michael lynche]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[simon cowell]]></category>

		<guid isPermaLink="false">http://authorthoughtleadership.com/?p=194</guid>
		<description><![CDATA[Most viewers believe American Idol is a singing competition,but in reality, it is a branding competition and valuable lessons can be learned here. ]]></description>
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		<title>Reflections: What Makes an Expert Different?</title>
		<link>http://authorthoughtleadership.com/reflections-what-makes-an-expert-different/</link>
		<comments>http://authorthoughtleadership.com/reflections-what-makes-an-expert-different/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 16:32:33 +0000</pubDate>
		<dc:creator>rogerparker</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking/BizDev]]></category>
		<category><![CDATA[Conor Neills]]></category>
		<category><![CDATA[What Makes an Expert Different?]]></category>

		<guid isPermaLink="false">http://authorthoughtleadership.com/?p=182</guid>
		<description><![CDATA[Individuals and subject area experts interested in establishing thought leadership through a published book might enjoy checking out Conor Neills&#8217; recent blog post, What Makes an Expert Different? This is one of the most concise and useful discussions of the elements of expert status I&#8217;ve ever seen. Conor Neills is professor at IESE Business School [...]]]></description>
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		<title>7 questions to ask before writing a nonfiction book to drive your success</title>
		<link>http://authorthoughtleadership.com/7-questions-to-ask-before-writing-a-nonfiction-book-to-drive-your-success/</link>
		<comments>http://authorthoughtleadership.com/7-questions-to-ask-before-writing-a-nonfiction-book-to-drive-your-success/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 19:43:58 +0000</pubDate>
		<dc:creator>rogerparker</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planning Tips]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[questions to ask before writing]]></category>
		<category><![CDATA[writing a nonfiction book to build your business]]></category>
		<category><![CDATA[writing the right book]]></category>

		<guid isPermaLink="false">http://authorthoughtleadership.com/?p=172</guid>
		<description><![CDATA[Writing a nonfiction book is the proven way to build your business by attracting new prospects, pre-selling your competence, opening doors to new product and service opportunities, while differentiating yourself from your competition. (Mitchell Levy&#8217;s 42 Rules for Driving Success with Books for details and examples.) However, you have to write the right book! Here [...]]]></description>
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		<title>Author platforms &#8211; first stop on the road to publishing success</title>
		<link>http://authorthoughtleadership.com/author-platforms-first-stop-on-the-road-to-publishing-success/</link>
		<comments>http://authorthoughtleadership.com/author-platforms-first-stop-on-the-road-to-publishing-success/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 18:25:14 +0000</pubDate>
		<dc:creator>rogerparker</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotional Tips]]></category>
		<category><![CDATA[author platforms]]></category>
		<category><![CDATA[Creating an author platform]]></category>
		<category><![CDATA[Roger C. Parker]]></category>

		<guid isPermaLink="false">http://authorthoughtleadership.com/?p=134</guid>
		<description><![CDATA[Ultimately, an author platform is more important than your ability to write a book, do your job, or satisfy your clients! Quality is no longer enough to guarantee success. Today, competence is assumed. More important, there is competition everywhere, as close as the nearest online search engine. To control your destiny, you need a practical [...]]]></description>
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		<title>How to Save Time Planning Your 42 Rules Book</title>
		<link>http://authorthoughtleadership.com/how-to-save-time-planning-your-42-rules-book/</link>
		<comments>http://authorthoughtleadership.com/how-to-save-time-planning-your-42-rules-book/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 09:51:13 +0000</pubDate>
		<dc:creator>rogerparker</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planning your 42 Rules book]]></category>
		<category><![CDATA[Reader change]]></category>
		<category><![CDATA[table of contents]]></category>

		<guid isPermaLink="false">http://authorthoughtleadership.com/?p=109</guid>
		<description><![CDATA[From the start, I&#8217;ve been enthusiastic about the time savings and sheer practicality of Laura Lowell&#8217;s 42 Rules approach to writing a book that brands you and your firm as experts in your field. The 42 Rules concept, reflected in titles like Laura Lowell&#8217;s 42 Rules of Marketing and Mitchell Levy&#8217;s 42 Rules of Driving [...]]]></description>
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		<title>Using a book to drive a seminar or is that using a seminar to drive book sales and exposure</title>
		<link>http://authorthoughtleadership.com/using-a-book-to-drive-a-seminar-or-is-that-using-a-seminar-to-drive-book-sales-and-exposure/</link>
		<comments>http://authorthoughtleadership.com/using-a-book-to-drive-a-seminar-or-is-that-using-a-seminar-to-drive-book-sales-and-exposure/#comments</comments>
		<pubDate>Fri, 09 May 2008 13:32:39 +0000</pubDate>
		<dc:creator>Happy About</dc:creator>
				<category><![CDATA[Book News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[books and activities]]></category>
		<category><![CDATA[webinar]]></category>

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		<description><![CDATA[We ran a webinar surrounding the book “Collaboration 2.0″ written by David Coleman and Stewart Levine. The price was $99 until two days prior and $125 from then on. We had 35 folks attend and every participant received a free copy of the book. The authors had a chance to make some money, but more [...]]]></description>
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		<title>The old stuff still works</title>
		<link>http://authorthoughtleadership.com/the-old-stuff-still-works/</link>
		<comments>http://authorthoughtleadership.com/the-old-stuff-still-works/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 14:59:49 +0000</pubDate>
		<dc:creator>Happy About</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[autoresponder]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[POV]]></category>

		<guid isPermaLink="false">http://authorthoughtleadership.com/?p=19</guid>
		<description><![CDATA[I conducted a teleseminar today with Dan Janal. He and I sent a blast out to our lists two-days ago and we had 60ish people there. It was amazing. Some of my old contacts were awakened and some of Dan’s were amazed to hear my POV. It reminded me that the old stuff still works. [...]]]></description>
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