Author Thought Leadership

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5 questions to ask before writing and publishing a book to drive your business success and build your personal brand

Sharing your commitment to write a thought leadership book is one of the most important first steps you should take. Sharing your commitment write a book ensures its completion and paves the way for its success. Here are 7 reasons to share your intention to write a thought leadership book: Support. Sharing your intention with [...]

Writing a nonfiction book is the proven way to build your business by attracting new prospects, pre-selling your competence, opening doors to new product and service opportunities, while differentiating yourself from your competition. (Mitchell Levy’s 42 Rules for Driving Success with Books for details and examples.) However, you have to write the right book! Here [...]

The easiest way to get started a thought leadership book that will drive business and career success is to ask a deceptively simple question: What does my most profitable customer segment need to know to solve their problems and achieve their goals? Asking what your most profitable customers and prospect needs to know achieves several [...]

Although the rewards of writing a book have been extensively documented in books like Mitchell Levy’s 42 Rules of Driving Business with Books, the underlying habits needed for writing success and author thought leadership are not as widely known. The big idea The starting point is very simple, and beautifully described in books like Jack [...]