Author Thought Leadership

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Ideas and tips for leveraging your first book to greater marketing branding and visibility plus new profit ideas.

Mel Gibson has caused a brand implosion and may never recover his bankability. Learn what you can do to preserve and protect your brand.

Ultimately, an author platform is more important than your ability to write a book, do your job, or satisfy your clients! Quality is no longer enough to guarantee success. Today, competence is assumed. More important, there is competition everywhere, as close as the nearest online search engine. To control your destiny, you need a practical [...]