Author Thought Leadership

The easiest way to get started a thought leadership book that will drive business and career success is to ask a deceptively simple question:

What does my most profitable customer segment need to know to solve their problems and achieve their goals?

Asking what your most profitable customers and prospect needs to know achieves several important goals:

• Puts the focus on what’s really important. Success is not about “your” experiences or the knowledge you have accumulated. Success is all about your readers! What they want to read is more important than what you want to write. It ensures the success of your book among the market segment that’s most valuable to you.
• Simplifies topic choices and writing. By identifying the change your reader’s desire, i.e., the problem they want to solve or the goal they want to achieve, makes it easier to identify the 42, (or whatever), topics your readers need to know and addressing them as clearly and concisely as you can.
• Shorter books mean more books. By replacing “creative writing” with reader-driven topic choice and clear, concise expression, offers many additional benefits. For example, you’ll be better able to write your book in short, frequent working sessions, each one focused on a specific topic. This will help you get your book into your prospect’s hands faster (so it can begin driving business sooner). Once your first book is published, you can begin thinking about a follow-up title (which will make you twice the expert in your market’s eyes!)

Each published book with your name on the cover and a listing on Amazon.com, reinforces your position as the “go to expert” in your field!

Writing a thought leadership book can be a lot easier than the “time trap” many think writing a book has to be. Writing can be difficult and time-consuming if you try to impress your market by sharing everything you know. But, if you start by asking “What do my most desired prospects and clients need to know?“, you’ll find it easier to identify and write a book that establishes you as the thought leader in you field. Let me know if you have a comment, or question, via e-mail or as a comment, below.