Saturday, January 1st, 2011

How to write a book to build your personal brand

5 questions to ask before writing and publishing a book to drive your business success and build your personal brand

Sunday, February 14th, 2010

How to get started writing a thought leadership book

The easiest way to get started a thought leadership book that will drive business and career success is to ask a deceptively simple question: What does my most profitable customer segment need to know to solve their problems and achieve their goals? Asking what your most profitable customers and prospect needs to know achieves several [...]