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	<title>Author Thought Leadership &#187; writing a book</title>
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	<description>Building Your Credibility through Authoring Books</description>
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		<title>How to get started writing a thought leadership book</title>
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		<pubDate>Mon, 15 Feb 2010 02:35:51 +0000</pubDate>
		<dc:creator>rogerparker</dc:creator>
				<category><![CDATA[Planning Tips]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[become a thought leader in your field]]></category>
		<category><![CDATA[getting started]]></category>
		<category><![CDATA[writing a book]]></category>

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		<description><![CDATA[The easiest way to get started a thought leadership book that will drive business and career success is to ask a deceptively simple question: What does my most profitable customer segment need to know to solve their problems and achieve their goals? Asking what your most profitable customers and prospect needs to know achieves several [...]]]></description>
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