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	<title>Author Thought Leadership &#187; writing a book</title>
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		<title>How to write a book to build your personal brand</title>
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		<pubDate>Sat, 01 Jan 2011 18:33:54 +0000</pubDate>
		<dc:creator>rogerparker</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planning Tips]]></category>
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		<description><![CDATA[5 questions to ask before writing and publishing a book to drive your business success and build your personal brand]]></description>
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		<title>How to get started writing a thought leadership book</title>
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		<pubDate>Mon, 15 Feb 2010 02:35:51 +0000</pubDate>
		<dc:creator>rogerparker</dc:creator>
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		<description><![CDATA[The easiest way to get started a thought leadership book that will drive business and career success is to ask a deceptively simple question: What does my most profitable customer segment need to know to solve their problems and achieve their goals? Asking what your most profitable customers and prospect needs to know achieves several [...]]]></description>
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