Author Thought Leadership

We ran a webinar surrounding the book “Collaboration 2.0″ written by David Coleman and Stewart Levine. The price was $99 until two days prior and $125 from then on. We had 35 folks attend and every participant received a free copy of the book.

The authors had a chance to make some money, but more importantly get a chance to present their ideas and concepts to their customers. Not only did they get direct feedback, but they bounced ideas off for additional educational programs, books and activities. Another benefit is that the 10,000 people who read about the event were made aware of the book which wasn’t a bad thing for sales.

The participants got the chance to hear content directly from the authors, get a free “signed” copy of the book and learn directly from the authors. A win-win for all involved.